The fact is employees are the most passionate about the company and they are the best ones to represent the company to Customers.
via Time to be Frank.
Why can’t Google win at social? | memeburn
The further Facebook’s social graph extends – the more webpages that get intertwined with Facebook’s services and metaweb, the more people will get used to accessing content through Facebook, and relying on some kind of social sharing instead of search.
Filed under Facebook
2011 Social Media Marketing Industry Report | Social Media Examiner
In this free report, you’ll discover:
- The top 10 social media questions marketers want answered
- How much time marketers invest with social media activities
- The top benefits of social media marketing and how time invested affects results
- The most used social media tools and services
- Marketers’ future social media plans
- Activities social media marketers are outsourcing
- And much more!
via 2011 Social Media Marketing Industry Report | Social Media Examiner.
Download: SocialMediaMarketingReport2011
WordPress meets TabPress
Figured out how to build a WordPress Blog Feed into a customized Facebook Welcome landing tab using Tabpress from HyperArts Web Design, Feedburner and some HTML and CSS skills.
9 Ways to Transform Your Website Into a Social Media Hub | Social Media Examiner
The line between blog and website has never been blurrier, with many businesses choosing to build their entire site on platforms that were traditionally meant for blogging, such as WordPress. – Michael Stelzner
via 9 Ways to Transform Your Website Into a Social Media Hub | Social Media Examiner.
10 Steps To Promote Brand “You” With Social Media
10 Steps To Promote Brand “You” With Social Media
We live in one of the most exciting times in the world’s history where you can build a personal brand globally and faster than anyone has ever imagined. Most people are underestimating the reach and power of social media that has really only been available for barely 5 years. – Jeff Bullas
Facebook Ad Rage
I know Facebook needs to have ads and I don’t have a problem with that business model. However “my grumpy old man” persona comes to the fore when I see bad grammar in those ads.
So here is the first example, and I am sure there will many more. Of course I realise that I am now promoting this ad because of their mistakes, but so be it.
Hope the service from this company is better than their spelling, punctuation and grammar in this ad.
Filed under Facebook, Facebook Ad Rage, Grumpy Old Man
Why doesn’t my website show up in Google or other search engines? (via Brian Currin)
via Brian Currin
Filed under News, Technology Made Easy
The Rise Of Facebook and The Demise of MySpace in South Africa
A picture says a 1000 words, so consider this graph an 1000-word essay on usage of Social Media in South Africa over the last two years. MySpace is part of “other” (the black dotted line) on this graph.
Graph supplied by StatCounter.com
Harvard Business Review | The 12 Major Benefits Of Social Media
From Jeffbullas.com
The Harvard Business Review Analytics Services recently conducted a survey of 2,100 organisations and discovered that 79% are currently using social media channels. They also asked them what they saw as the benefits of social media and here are the results and feedback from from the real world.
The 12 Major Benefits Of Social Media
1. Increased awareness of the organisation
2. Increased traffic to website
3. Greater favorable perceptions of the brand
4. Able to monitor conversations about the organisation
5. Able to develop targeted marketing activities
6. Better understanding of customers perceptions of their brand
7. Improved insights about their target markets
8. Identification of positive and negative comments
9. Increase in new business
10. Identification of new product or service opportunities
11. Ability to measure the frequency of the discussion about the brand
12. Early warning of potential product or service issues
4 Key Steps To Growing Your Online Social Media Assets | jeffbullas.com
Some basic rules that you need to know
- Google likes fresh up to date data over old news
- Google likes well known social media websites with lots of traffic such as Facebook, Twitter, LinkedIn, YouTube, Slideshare and Flickr
- Google likes Blogs because they have the promise of fresh up to date data that continues to make Google relevant
- Google now likes “RealTime” data and Twitter is in this frame now
From http://www.jeffbullas.com/2011/02/01/4-key-steps-to-growing-your-online-social-media-assets/
Using sub-domains to make cool and clean web addresses
Image from http://www.freedigitalphotos.net
Way back in the mists of time (2009), it was OK to only have a website if you wanted to have a web presence.
But now it is becoming more and more important to have a Facebook profile, a Facebook Brand Page, a Twitter profile, a LinkedIn account, a YouTube account, etc, etc.
If you own your own domain name it is good idea to use sub-domains to create really cool and clean web addresses.
facebook.com/briancurrin is much cooler than, for example:
facebook.com/profile.php?id=545949353#!/pages/Brian-Currin/162815387075193
However Facebook.BrianCurrin.com is even cooler, very clean and great for printing on business cards, flyers and other advertising and branding material.
This sub-domain idea can be used for almost anything, such as:
… and so on and so forth.
You might wonder why I haven’t included “www.” as a prefix for these addresses. This is not really necessary in modern web browsers anymore, but for printing purposes you might want to include it. Even better, though it is a bit ugly, is the “http://” prefix.
So www.facebook.briancurrin.com becomes http://facebook.briancurrin
And capitalization is not really an issue nowadays either, so www.Facebook.BrianCurrin.com works perfectly and it looks much better from a branding point-of-view.
The State of the Blogosphere 2010 | Fast Company
Blogs are the digital library of our intellect, experience, and vision. Their longevity far outlasts the short-term memory of Twitter or any other micro network. In fact, with Twitter, we are simply competing for the moment. With blogs, we are investing in our digital legacy. – Brian Solis
The Crimson Chrysalis Project: a step-by-step guide
Rene vd Berg contacted me earlier this year, to help her establish an online presence for her new musical project Crimson Chrysalis.
Here are the steps we took to develop her online presence. Not necessarily in exact order, and one or two items may have been left off, but this will give you a general idea of the type of things to focus on.
Registered http://crimsonchrysalis.com
Registered a Free WordPress.com Blog for blogging and as a website.
Redirected http://crimsonchrysalis.com to the WordPress Blog.
Made modifications to WordPress Theme to improve look-and-feel.
Hands-on training session on how to Blog.
Set up Gmail account.
Created info@crimsonchrysalis.com email address and set it to forward to the Gmail address.
Set up Twitter profile for news broadcasting.
Set up Facebook Brand Page for regular news and fan engagement.
Set up Soundcloud profile for music streaming. Added Soundcloud Tracks tab on Facebook Page
Set up YouTube profile for videos.
Set up Fanbridge profile for email newsletters.
Syndicated profiles to update each other as far as possible.
For example a post to the blog is sent from Rene’s Blackberry. It appears on her blog website, it gets tweeted and also appears on her Facebook wall, all automatically.
Status updates on her Facebook wall will also automatically get tweeted, and her Twitter feed is embedded on the sidebar of her Blog website.
Added 6 track EP to Rhythm Music Store for digital music sales.
Added Vote page to Blog website so fans could vote on which song they would like to see as a video.
Encouraged Rene to post to her blog regularly to help her build her fan base and keep them informed of her activities.
Further Reading
Social Media in a nutshell
- Twitter is for minute-by-minute news.
- Paper.li creates daily news from the people you follow on Twitter.
- Facebook profiles are for day-by-day news and conversations.
- Facebook pages are for promoting your brand and business.
- Blogs are for important information that gets archived and can be found by search engines.
A blog can also be your website. - Youtube is for watching videos.
- All of the above are also great ways to drive traffic to your website.
Why Email Marketing Still Trumps Social | WebProNews
Despite the claims that pop up from time to time, email is far from dead, and many consumers would rather engage with brands through this channel than through their social networks. – Chris Crum
How to build a cost effective web presence, part 1
This is the first in a series of articles on how to build a cost effective web presence, or how to get your name out there without spending too much money, if any at all.
This series has been expanded from the talks that I present on this topic.
I focus on helping people in the South African music business establish a presence on the internet, and market and sell their music to the world, but a lot of what I discuss can apply to almost any business or organisation. I have clients in various industries including Fashion, Tourism, Travel, Leisure Boating, Event Staffing and more.
What you don’t need
Here is a list of things that are not required for building a web presence.
Remember you are trying to save money, so some of these things are nice-to-haves, that can be added later.
- Web Developer
- Graphic Designer
- Domain Name
- Web Hosting
- Computer
- Understanding of web coding
OK, I hope I have your attention now.
Part 2 to follow soon, but while you wait, please go and create a Facebook profile for yourself, if you don’t already have one. To have a Facebook profile you need to have an email address, so go to Gmail and create one there. If you already have Facebook, but don’t have a Gmail account, please set up a Gmail address any way.
Then we can talk.
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